The growth plan is a loose road map for startups that not only defines KPIs, but also sets some structure for eventual growth. In this case, I created a growth plan for a young startup and therefore decided to begin with defining the value proposition. Continue reading →

An email drip campaign is a set of emails that will be sent out automatically on a schedule. These emails are sent based on specific triggers and help increase user activation and retention. Planning a drip campaign requires careful consideration of how you want your user to experience your product. Continue reading →

At Maggy, I decided to use Facebook ads because it was fairly easy to define the audience and target potential users. With my customer personas in place, I set out to target young millennials, living in big cities in the Netherlands, and who might be interested in downloading an all you can read magazine app. Needless to say, that didn’t work out so well. Though my audience was defined, it was still way too broad. Continue reading →

Conversion Rate Optimization (CRO) can be defined as a structured & systematic way of improving performance of a certain action on your website or app (read more about it from Qualaroo). Essentially, its finding why users are not converting, and finding a way to fix it based on analytics or user feedback. Continue reading →